Rhyming on Purpose

There once was a man who had weighed

All the plans for his life he had laid.

But now at its end,

(I am sorry, my friend),

He’d discovered his purpose unmade.

At that point it was easy to see:

All the goals he had reached steadily

Had amounted to naught,

Not at all what he’d thought

And meant nothing to his legacy.

He awoke suddenly with a scream

It had been nothing more than a dream.

T’was clear to him then,

To start over again,

So he set out to craft a new theme.

A statement of purpose he wrote.

For the rest of his life to devote:

“I found here within,

Whom I will have been,

Now that is what drives me.” Unquote.

So how does this tale affect you?

Take a lesson from what my friend knew.

You’ll see fear’s abatement

With your purpose statement

Which directs everything that you do.

~ Jeffrey Tobin

Jeffrey Tobin

Follow the link below to learn more about Jeff Tobin's other writings and activities.

Source: Tobin, J (2012, June 4), Why You Need a Purpose Statement.

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Formulae for Success: The Stiletto Principle

Capital resources are always scarce, which means that rational executives will allocate available resources in such a manner as to maximize returns. Business coach Jeffrey Tobin postulates the following as his proferred method for allocating scarce personal resources:

How do you use your assets... your assets of time, people and resources? What different results would you get if you put all of your “weight” into the stiletto-like focus of one or two goals? You’d expend no more effort, but you’d have a significantly greater impact.

Jeff's epiphany is what he calls The Stiletto Principle, which operationalizes as:

E = R / O,

where E = effectiveness, R = resources, and O = objectives. Accordingly, "the fewer goals over which you spread your resources, the greater your effectiveness. It’s as easy as that" (Tobin, 2011).

Intriguing...

Follow the link below to learn more about The Stiletto Principle, as well as Jeffrey Tobin's speaking and coaching activities.

Jeffrey Tobin: The Stiletto Principle

PS: Give Jeff my regards when you speak with him...

Jeffrey Tobin: The Ginomai Principle

An instructive and inspiring talk about value creation by my good friend, Mr Jeffrey Tobin.



Follow the link below to learn more about Jeff's many activities, including speaking engagements.

Jeffrey Tobin: Business Coach & Speaker

Motivated or Engaged?

Motivation speaker and writer Jeffrey Tobin contrasts the terms motivated and engaged as follows:

Motivated --> What’s in it for me.
Engaged --> What’s in it for us.

Read More

Jeffrey Tobin

Well said, and imminently useful...

Source: Tobin, J (2011, October 5), Motivated or Engaged?