Back in 1909, a bottle of Coca-Cola cost about 5 cents. Today, a bottle of Coca-Cola costs at least $1.50, which is 95% higher than the price 100 years ago.
Reality is that over the past century, the US dollar has lost 95% of its purchasing power (at least when it comes to buying a bottle of Coke).
PS: Learn more about the history of Coca-Cola at:
Paul Krugman: Death and Tax Cuts
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