Fiscal policy-makers in government need to accept that the cause of "austerity" (as in "tax increases" and "spending cuts") will never win support as a popular movement.
Surely, politicians in both parties can come up with better, more persuasive language in their talking points. Different words such as "tax cuts" and "security" would better ring the peoples' bell in a way that "austerity" cannot. Let's face it, calling for more "austerity" is a lost cause.
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