Showing posts sorted by relevance for query generation jones. Sort by date Show all posts
Showing posts sorted by relevance for query generation jones. Sort by date Show all posts
Saturday, June 30, 2012
Darren McGovern: Ode to Generation Jones
Dedicated to all members of Generation Jones (born 1954-1965), whose voices have yet to be heard. Follow the link below to learn more about Generation Jones and other age cohorts.
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Wednesday, July 04, 2012
Generational Cohorts in US Society
Dr Michael O'Neill (2010) parses US society into five distinct generational cohorts based on differing beliefs and values as follows:
[click image to enlarge]
Note that Baby-Boomers are divided into two sub-cohorts: Traditionals (born 1945-1954), and Generation Jones (born 1955-1964). This attitudinal break within the ranks of baby-boomers has major implications for generational marketing and politics in the US. Follow the link below to read the entire report.
Source: O'Neill, M (2010), Generational Preferences: A Glimpse into the Future Office, Knoll.
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Note that Baby-Boomers are divided into two sub-cohorts: Traditionals (born 1945-1954), and Generation Jones (born 1955-1964). This attitudinal break within the ranks of baby-boomers has major implications for generational marketing and politics in the US. Follow the link below to read the entire report.
Source: O'Neill, M (2010), Generational Preferences: A Glimpse into the Future Office, Knoll.
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