Sunday, December 26, 2010

What is "Junoon"...?

I just finished reading Razi Imam's new book, Driven: A How-To Strategy for Unlocking Your Greatest Potential (2010). According to Imam (pp. 46-47):
The word, Junoon, comes from the Urdu/Arabic language... The current English language lacks a single word to describe the concept, so the best we can do is describe it in three words: Junoon is a state of obsession. It's a trasnformative, all-consuming mania: a kind of craziness, if you will, that envelops your mind and heart to achieve yoiur goal.

To live within the state of Junoon is to concentrate passionately on realizing your mission and transcending day-to-day human motivation to a degree that seems impossible to those around you. Being in this state coalesces and magnifies your ordinary strength of will and determination, and turns you into a person who rises to challenges in ways that others can't even imagine. You hold nothing back. You put your all and everything that you do, and through your investment of your entire being, you find ways to surmount the most daunting of circumstantial barriers with incredible energy.

Imagine that you're so obsessed with accomplishing something for the greater good that you feel utterly consumed with getting it done. You are inspired by a mandate from the universe, and allow nothing to stop you from achieving your objective. From morning to night, you live within your passionate concentration and desire. This is what it's like to live in, and act from, the state of Junoon.
Anyone who has ever experienced Junoon during their lifetimes will quickly recognize themselves in this book. Junoon is a fascinating term and concept, which will likely find its way into the English lanaguage and lexicon.

Source: Imam, R (2010), Driven: A How-To Strategy for Unlocking Your Greatest Potential, Hoboken, NJ: John Wiley.

No comments:

Post a Comment