The Compleat Business Intelligence (BI) Analyst

According to Gert H N Laursen and Jesper Thorlund (2010), the business intelligence analyst is "a bridge builder between the company and its technical environment" (p. 134).

[Business intelligence] analysts need to master three professional competencies to be successful: business, method, and data. We can add to this certain key personal competetencies: the ability to listen and to convince. These are necessary if a task is to be understood, discussed with all involved parties, and delivered in a such a way that it makes a difference to business processes and thereby becomes potentially value-adding.... All in all, it sounds as if we need a superman. And that might not be far off, considering the fact that this is the analytical age. (Laursen & Thorlund, p. 101)

Global enterprise is looking for more than a few good people who can fill this standing order for expertise.

Source: Laursen & Thorlund (2010), Business Analytics for Managers: Taking Business Intelligence Beyond Reporting, Hoboken, NJ: John Wiley & Sons.

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