Lachlan James of
SmartData Collective poses the following rhetorical questions about the emergence and nature of Business Intelligence 3.0:
So what exactly is Business Intelligence 3.0? Is it a mass of meaningless marketing messages, a collection of multiple BI advancements, or does it represent a single technological shift that many have misconstrued?
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What I find interesting is the apparent trend from "tool-centricity," through "web-centricity," toward "app-centricity." The figure below is instructive.
[click image to expand]
Source: James, L (2014, April 11),
Defining Business Intelligence 3.0,
SmartData Collective.
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